SHAPING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every slice of a cheeseburger tells a story. From the succulent patty to the melting cheese, each ingredient plays a part in crafting an adventure that satisfies taste buds. But what about the story behind the cheeseburger itself? What aspects weave together to create a brand that connects with its consumers? That's where the Cheeseburger Chronicle